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For the first time ever, Cetera Financial Group hosted its annual conference virtually. Connect@Home was an immersive streaming experience designed for financial professionals, by financial professionals to help them connect, learn, and thrive in a time like no other.
These videos and bumpers helped facilitate and build excitement and engagement while bringing the brand identity to life. They opened each day’s event and introduced the featured speakers. The opening video plus subsequent videos set the tenor and tone for the rest of the conference with an overall satisfaction rating of 4.85 out of 5.