1
2
3
To capture the attention of younger buyers, these relevant and distinctive Instagram Stories tapped into an insight that millennials try to live a life that is free of judgement, stress, and anxiety. When it comes their oral health, there is hesitation to schedule regular check-ups to avoid the dentist for fear of judgement. While playfully pointing out other “fearful” situations they can relate to, these social posts reassure this audience that Oral-B gives you the best clean.